
What does fashion mean for you? How much importance do you give your clothes? Does it really express what you are? These are the usual questions that come to mind when talking about our way of dressing.
Fashion is part of our everyday lives. When you wake up in the morning and put on your clothes, your choice says a lot about you. The way of dressing reflects personal characteristics such us personality, lifestyle, social group, and even how you feel.
By reading some articles, we have gotten the conclusion that fashion is not just numbers and money. It is like an art which involves sensitivity, empathy and other feelings. At the same time, it can be consider as a language, a way of communication. You can express what you want or think by your clothes. Of course, there are others who feel and think similar to you, so they probably wear the same clothe, making you both members of the same style. That is the time when fashion groups appear. People’s styles separate them into different categories which are based on age, occupation, ways of thinking, interests, beliefs, etc. Such groups or trends have marked different periods in the fashion’s world.
Throughout the history, a lot of styles have been present in each decade or period. For example, short skirts, long dresses with big cleavage were special for people living in the 20s , and dressing rock and roller’s cloth was the most popular and cool trend in the 1950’s. That well known style changed later, giving way to one of the most remembered styles in the fashion history: the hippie movement in the 70s. At that time, black and grey clothes were changed by colorful and flowery ones.
Nowadays, fashion has been adapting itself to the different people’s likes which are more liberal, giving way to the formation of the well known urban tribes. We have been witnesses of how these tribes have changed almost totally the way of dressing, especially in teenagers. In the past, it seemed impossible to happen, but now, it is common to see teenagers with extravagant styles such as dyed hair, tattoos and piercings, wearing ripped and dirty trousers etc. Even, we dare say that those who do not belong to this new fashion trends are considered as old-fashioned people.
It is known that fashion comes and goes, so nobody can say what the correct style is to be followed. For example, today, we are able to find people whose styles were an unforgettable boom, and nowadays, they are being used again. And there are others that have not been so famous, but they have lasted throughout the years like hip hop, rap, and others.
The big power of fashion is so huge that it can even change completely our minds. It is increased when people we regard as icons follow this fashion. To make it clear, we can think of the famous pop singer Lady Gaga who has changed the lives of many people with her eccentric and extravagant style. She has made popular that strange and daring way of dressing. For example, one of the most controversial situations to be mentioned was when she wore a complete outfit made of meat during the last MTV Show in 2011, causing an unpleasant incident and creating a disgusting situation. Many people in favor of the protection of animals protested against this polemic event, but Gaga did not care about it and now, she continues using clothes made of different kinds of materials, all of them very unusual ones. Good or not, her fans around the world want to imitate such style. Together with this famous pop star, we can find another fashion’s icons such us Elvis Presley and his well known rock and roll style, Madonna, and the famous designer Agatha Ruiz de la Prada whose styles have defined them as fashion’s icons.
Being conscious about how important the fashion world is for us, it is the time to think about who is behind of all this. Who are the responsible to please the whims of fashion and make the exact piece of clothe depending on our style?
There are many people in charge of dealing with our clothing likes, but it all boils down to two words: Fashion Industry. It is one of the biggest global industries and people who work for this kind business make millions dollars every year. All this is thanks to us: the consumers. It is generally agreed that many people do not worry about money when buying. There are some who are willing to pay any price to get a piece of clothe they think it is the only and perfect one, and for some of us, going shopping is one the favorite activities to do.
In one sense, businesspeople that work for this industry are responsible for this fashion’s fever, for influencing our choices through advertisements, advertising campaigns, etc., making us just accept the new trends. That is why it is said that fashion’s market is based on seduction and provocation. That is the trade secret of fashion. Clients are tempted not only by low prices, but also by the design, the use and kinds of materials, etc.
Going to the history of fashion, it is said in some documents that this industry is a product of the modern age. The first appearance of fashion industry was is Europe and America, but today, it covers all the places around the world, becoming an important international business.
Through a deep analysis of this industry, we have found some advantages and disadvantages that you, as a consumer, should know:
Some of the advantages are:
· Together with satisfying our fashion’s needs, it is an important source of employment which has been increasing as time has passed. Such fact does not seem to stop because of the great people’s demands.
· It adapts itself to the different people’s like, so nobody has to follow a style just because there are no others.
Thinking about the drawbacks, we can mention the following negative aspects that get fashion into a superficial and unfeeling industry:
· Together with all the fame, wealth and status related with this industry. There is a huge problem that had been always present. It is not just a significant business which earns an immense amount of money per year, but an industry that has been criticized because of the stereotypes that creates. In a sense, some industries promote a harmful model, the perfect woman dressing the ideal clothe with a wonderful figure, where the definition of perfection means to be a person with low weight. This has a cost in the health of many people, so healthy problems are attached to this stereotype. Eating disorders are the most common one. Many models try to be “perfect”, going as far as to suffer bulimia because of the pressure of feeling slim.
· The anorexia is other issue to consider. It is an eating and psychologist disorder by which the people lose the control of themselves and are incapable to recognize their health problems. Some symptoms of this are the distortion of the image and the wish of losing weight rapidly. It is important that the fashion industry implement models of woman more realist and consider how to prevent the health of its models and the possible people who can follow this stereotypes. Currently, the council of fashion has implemented some specifications related to be a model, pointing out various aspects, such as a minimal weight, a certificate of good health, a balance diet, etc.
· Since ever, the fashion industry has used eccentric material. One of the most controversial is the use of animal’s skins, such as fox´s or zebra’s skin. With the apparition of ecologist groups or defense animals groups like “Swiss Animals Protection East/International”, this problem has changed a bit. Nevertheless, the industry tries to continue using this way to create new pieces of clothe.
· Many animals are wounded or electrocuted repeatedly. Later, those ones are used to make coats, hats, scarves or sleeves. To confirm this, there are many videos on internet where we can appreciate these disgusting human acts. Fortunately, some dressmakers have eliminated this kind of material after seeing these videos. But, after all, there are some artists, like the well known Jenifer Lopez, that refuse to get rid of their collection of clothes made of animals’ skin.
Considering the pros and against of the fashion industry, we should think of how we can make a change in the fashion world. How can we make the big industries take a real commitment? Firstly, it has to be a general conscience. The pressure from the people can make a considerable difference. There must be more control and sanctions for those who break the law and a reconnaissance for the ones that take care of the nature and animals, the material they use to make their collections and the collaterals effects.
This is the amazing fashion’s world. As everything, it will always have a negative and a positive side. So in this case, the important thing is to be aware of what fashion means for you and to make a balance between your whims and your reality. So look at what you are wearing today, are you expressing what you are or are you a fashion’s victim?

